We are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 (the DPA) and other applicable laws and regulations that relate to data protection and privacy.
Who is the data controller in respect of your personal information?
As described below, we may share your personal information with other organisations that may receive and process your personal information as a data controller in their own right.
What information do we collect?
In particular, we may collect and process the following personal information about you:
- Information that you provide by filling in forms, including those on our Website. This includes information provided by you at the time of becoming a registered user of our Website or if you enter any competition or promotion sponsored by us. This information could include your name, date of birth, address, contact details and information about your and products you have bought.
- When you place order(s) for goods or services (whether on our Website or otherwise), we collect personal information to process and fulfil your order(s), including your payment card details and delivery address. If you become a registered user of our Website, you can save your payment card details and delivery addresses for future use.
- Details about the transactions you carry out with us, including through our Website.
- CCTV footage in which you feature when you visit our premises.
- In the event that you have an accident while on our premises that you bring to our attention, we may record details of that accident and any injury you suffer in the relevant store's accident log.
- Information contained in and records of communications between us, including recordings of telephone calls.
- Information about your preferences in connection with our Website, for the purposes of enhancing and personalising your experience on the Website.
- Details of your visits to our Website, including, but not limited to, traffic data, location data (including the country and telephone area code where your computer is located) and the resources that you access (including the pages of our Website that you view).
- We will also collect information concerning your marketing preferences.
How do we use your personal information?
We use your personal information in connection with our business activities. In particular, we may use your personal information in the following ways:
- to carry out our obligations arising from any contracts entered into between you and us; for example, we will use your payment card details and delivery address to process and fulfil your order(s);
- in the event that you do not complete your registration or order, we may use any contact information you have provided us to follow-up on your partial registration or order;
- to manage and administer any other arrangements between you and us (or one or more of our affiliates);
- to notify you about changes to our services and to otherwise communicate with you; for example, we will use your contact details in order to respond to any queries that you submit to us;
- at or following any purchase or order you make, we may carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity; for example, we may undertake verification checks to identify any discrepancies with your payment details;
- to carry out market research; for example, we use details of your purchases to understand market trends and to identify popular products;
- to help us review, develop and improve the products and services we offer; for example, calls to our contact centres may be monitored and/or recorded for quality control and training purposes; and
- to address any claims made against us; for example, we may share details of our accident logs and CCTV footage with our claims handlers and insurers in connection with any claim made or likely to be made against us.
In accordance with your preferences, we may also use your personal information to provide you with information about products, services, promotions and offers that may be of interest to you. We may use your personal information in order to ascertain the products, services, promotions and offers that are likely to be of particular interest to you. The section below entitled "What choices do I have?" explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit or products you purchase. We may also offer you the opportunity to indicate the specific types of marketing communications you are particularly interested in receiving from us; where possible, we will tailor the communications you receive to reflect your choices, but we may send you other communications that may be of interest to you.
With whom do we share your personal information?
In connection with the above uses of your personal information, we may share your personal information with third parties as described below.
We may disclose your personal information to third parties, including in the following circumstances:
- We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail and email, maintain and update our databases of customer details (including the removal of repetitive information), analyse data, provide marketing assistance, process card payments, provide customer service and handle claims. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes.
- We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
- We may pass personal information to our insurers in the event that a claim is made or could be made against us. For example, we may send CCTV footage and information contained in our accident logs to our insurers.
- In the event that we sell or buy any business or assets, we may disclose personal information held by us about our customers to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), personal information held by us about our customers will be one of the transferred assets.
- We may share non-personal aggregate statistics (group) data about visitors to our Website, sales and traffic patterns with other parties.
Where will your personal information be processed?
In relation to the above uses of your personal information and the above sharing arrangements, your personal information may be transferred to, and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information as the DPA. In these circumstances, we will take reasonable steps to ensure that your personal information is adequately protected in accordance with the requirements of the DPA.
Cookies are small text files that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and help us to track visitors to our Website so we can better understand what portions of the Website best serve you.
It is not possible to place orders and purchase goods and services using the Website unless you have cookies turned on and we suggest that you leave them turned on.
Our cookies enable us to provide features such as the ability to store items in your Shopping Basket between visits.
To find out more about the types of cookies we use on the Website, how we use them and how you can change your cookies settings, please read below.
We also occasionally set cookies to help you navigate around the site, enhance your shopping experience, or give you important information regarding your order.
The cookies we use on this website are:
|Cookie||What we use it for|
|ck_prefs||Used to store which cookies you've enabled/disabled on this site.|
|customerid||Used to help us find which items you've added to your basket or shortlist, and details about your order before you complete it. Persistent cookie that is set for 100 days or until you complete your order.|
|closeupreferer||Used to remember which page to go back to when browsing product details pages. Persistent cookie that is set for 1 hour.|
|PHPSESSID||Used to find session cookies. Session cookie that is removed at the end of your visit|
|flash_message||Used to display important information about your order eg. discounts, export messages, problems with your order. Session cookie that is removed at the end of your visit|
|currency_id||Used to display prices in your chosen currency. This is initially set based on an estimate of your location. Session cookie that is removed at the end of your visit|
|continue_shopping_url||Used by the continue shopping button in the basket to go back to the previous page outside the basket. Session cookie that is removed at the end of your visit|
|source||Used to remember whether you were referred to our site by one of our Affiliate Window associates. Persistent cookie that is set for 60 days or until you complete your order. See Third party cookies below.|
|__utma, __utmb, __utmc, __utmz||Used by Google Analytics to help us collect anonymous statistical information about visits to our site and help us make decisions about how we can improve our customer shopping experience. Persistent cookies. See Third party cookies below.|
Third party cookies
In order to give you the best possible shopping experience on wallpaperdirect, we partner with a number of Third parties to help us collect anonymous statistics about how our site is being used and provide you with further information that may be of interest to you. As part of this process our Third party partners may set their own cookies during your visit.
We partner with the following Third parties:
|Third party partner||What their cookies are used for|
|PayPal||These cookies are set to help prevent fraud and to support checkout functionality. The data stored by these cookies never shows any confidential information.|
|Google Analytics||These cookies enable us to take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. This information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows any confidential information.|
|Affiliate window||Sometimes we advertise on third party websites and third party cookies help us and our advertisers see which advertisements you click on and interact with to determine which are most effective. Affiliate Window help us reward other websites for referring you to us.|
|VE Interactive||These cookies help us to identify visitors who have abandoned our checkout process and allow us to send an email to ask if they need help completing the checkout.|
Please note that such third party websites are not under our control and we do not contribute to the content of such websites. When you click through to these websites you leave the area controlled by us. We do not accept responsibility or liability for any issues arising in connection with the third party's use of your data (including your personal information), the website content or the services offered to you by these websites.
Protecting your personal information
Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.
The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our Website. We cannot guarantee the security of your data (including your personal information) transmitted to our Website; any transmission is at your own risk.
It is important for you to protect against unauthorized access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your user session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet café.
What choices do I have?
You may change your marketing preferences at any time by writing to Customer Services Select Wallpaper, 1C Ainslie Street, West Pitkerro Estate, Broughty Ferry,Dundee, DD5 3RR or by using the Contact Us page on our Website. You can choose to stop receiving marketing emails from us by following the unsubscribe link and instructions on the respective marketing emails or we send you.
Access to your personal information
The DPA gives you the right to access your personal information. Your right of access can be exercised in accordance with the DPA. Any access request may be subject to a fee (currently not exceeding £10) to meet our costs in providing you with details of the personal information we hold about you. To request access to your personal information, please contact us using the details below.
How to contact us.
- online via the Contact Us page on our Website
- by telephone on +44 (0)1382 477000
- by writing to us at:
1C Ainslie Street,
West Pitkerro Estate,
This Policy was last updated in August 2015.